Learn More About BE Sports Training

Brian Elinburg (Coach BE) is a longtime resident of Buford, where he attended Buford High School and graduated in 1993. Jennifer is also a longtime resident of Buford and graduated from North Gwinnett in 1999. Brian and Jennifer's paths crossed in 2003 when Jennifer's nephew wanted to attend a friend's basketball game at the Buford City Gym. She was home from college, so she agreed to take him. Coach BE was the friend's coach, and from the moment they met, they hit it off. They were engaged four months later and married in April 2004. Brian and Jennifer now have two children: Caden, 17, who is a Junior at Bethlehem Christian Academy, and Kyiler, 13, who attends Buford City Schools.

Brian and Jennifer dreamed of owning a business like BE Sports Training for over 12 years before they decided to take a leap of faith in 2015. Brian was a welder for 15 years, and Jennifer was a PE and Health and Special Education teacher for 13 years. BE was a dream they bottled up and tucked far away, but when the opportunity came up, they knew it was time to follow their dreams and pursue God's plan for their life. God had given Brian a gift that needed to be used to make a difference in the community.

Throughout our eight full years of operation, kids have come into BE as athletes who want to learn their sport of choice and have walked out family. The clients are truly our extended family. Brian calls them his kids. His motto is to "Get Better Everyday" in sports, school, and life! The goal of the Elinburg's and BE Sports Training is to be a business that not only grows athletes and kids but also to be a difference maker in the community through various avenues.